Mastery of message: Strategies for success from our PR pros

Brands must prioritise public relations implementation. A well-executed public relations plan not only increases brand visibility, but also establishes trust, develops consumer loyalty, and drives growth. PR agencies such as Public Relations Firm New York can elevate any brand to the status of industry leader by mastering the art of messaging.

PR agencies like Public Relations Firm New York build a strong and favourable brand image by employing tactics such as effective storytelling, crisis management, strong media relations, influencer marketing, and community involvement. Thus, they do more than just manage a company’s public image; they construct its story, allowing it to resonate with the audience, fulfil their expectations, and surpass their demands, propelling the brand to new heights of success.

Here are five detailed strategies implemented by PR firms for brand growth –

Brand storytelling
Brand storytelling is the skill of weaving a story around the brand’s core values, history, and mission. Public Relations agencies go into the very depth of the brand, looking at its inception, the journey, and the milestones, to create a powerful story. This story is then published in various channels such as social media, news releases and marketing campaigns. The purpose or motive of doing so is to make the brand appear more human and create emotional relationships with consumers. When customers align with a company’s story, they are more likely to trust the company and become loyal customers.

Crisis management
Every brand tends to suffer from a crisis, and the response it makes may develop its reputation. PR firms build crisis management plans that take coverage of the sudden damage into account. These strategies involve mapping out available options, forecasting possible threats, and providing suitable responses as well as efficient communication channels for the flow of information. Furthermore, if an unexpected crisis transpires, the speed and transparency of the response enable the brand to sustain its credibility. PR firms direct the brand through this difficult period so that the brand is perceived positively and quickly recovers.

Media relations
Media relations hinge on cultivating enduring and productive relationships with media players. PR firms factor in various strategies from the release of noteworthy press statements that tell the success story of the brand to holding press conferences and placing unique human interest stories for the journalists. What they intend to achieve is to get the brand talked about in the media in a favourable manner. Moreover, this helps to raise the brand’s recognition, which in turn increases its believability, as consumers have greater trust in brands that are positively covered by the media.

Influencer marketing
The core of influencer marketing is social network power and mass of the celebrities. In this way PR agencies create relationships with influencers, taking into account their values, and carry out promotional events together with them. It entails product reviews, endorsements, or hiring a brand ambassador. Brand endorsement by the influencers help in increasing the viewers base and ensure a credibility of the brand because people usually rely on and follow those influencers whom they follow.

Engagement with the community at large
Community engagement is a strategy that is targeting the community members for interactions and building relationships. This can be done in different ways (e.g., organising local activities, supporting other local initiatives, and collaborating with customers on a personal level). Through PR firms, brands obtain a space for them to become active members of the community and this, in turn, increases their visibility and boosts their goodwill. Consumers tend to be the most supportive of brands that they see as giving back to the community. Therefore, by making this move, they help develop credibility and loyalty.

Ending note
Messaging that works is the key factor in brand development. Through different techniques including storytelling, crisis management, media relations, influencer marketing and community engagement, Public Relations Firm New York can turn a brand into a market leader. Whether you are young business trying to stand out or well-established brand trying to stay sharp, there is always power in PR and don’t you forget that. Applying the right techniques, you can mould people’s thoughts, hasten development, and ultimately, emerge triumphant.

The Dynamic Duo: Team Chat App and Meeting Software for Unstoppable Teams

This dynamic duo transcends traditional boundaries, allowing teams to connect, share ideas, and hold virtual meetings effortlessly, regardless of their physical locations. Real-time messaging, file sharing, and interactive virtual meetings are just a glimpse of the power this pair brings to your team’s workflow.

In this blog, we explore how the team chat app and team meeting software work in perfect harmony, empowering your team to achieve their goals and reach new heights of productivity. Get ready to witness the unstoppable force that this dynamic duo can be for your team!

13 ways how the team chat app and team meeting software work in perfect harmony, empowering your team to achieve their goals and reach new heights of productivity
1. Real-Time Messaging
Team chat apps enable instant communication, providing a platform for team members to exchange messages, share information, and discuss ideas in real-time. This feature is crucial for teams that need to make quick decisions, respond promptly to urgent matters, and maintain a fluid workflow.

With messages delivered instantly, teams can avoid delays in communication and stay on top of important tasks. For example, during critical projects, team members collaborate seamlessly and address any challenges that arise promptly, ensuring that the project stays on track and meets deadlines.

2. Virtual Meetings
Meeting software facilitates virtual conferences, webinars, and team meetings, eliminating the need for physical presence. This saves time and resources, especially for teams working remotely or spread across different locations. Virtual meetings offer a level of flexibility that traditional in-person meetings cannot match. According to a study by TechRepublic, 86% of employees prefer virtual meetings due to their convenience and efficiency. For multinational companies, virtual meetings enable global teams to connect and collaborate effectively, fostering a sense of unity and enhancing cross-cultural understanding.

3. Seamless File Sharing
Both team chat apps and meeting software allow easy and secure file sharing. Team members can quickly upload and share documents, images, and other resources, ensuring everyone has access to essential information. This promotes efficient collaboration, as team members can work together on shared documents, provide feedback, and make real-time updates. For instance, marketing teams can collaborate on content creation by sharing files in real-time, ensuring a cohesive and timely campaign launch.

4. Remote Collaboration
The combined power of team chat apps and meeting software makes remote collaboration seamless and effective. Remote teams can communicate and collaborate as if they were working in the same physical space.

According to a Buffer survey, 82% of remote workers reported using messaging apps to communicate with colleagues, highlighting the significance of such tools in remote work scenarios. With remote collaboration capabilities, teams can maintain strong connections, share progress, and align their efforts toward common goals.

5. Voice calling
Meeting software integrates high-quality voice conferencing, enabling one-to-one or one-to-many interactions among team members. Voice calling allows for more personalized and engaging communication, as participants can see each other’s facial expressions and body language.

This fosters a sense of connection and builds stronger relationships among team members, even when they are geographically dispersed. Voice calling is especially beneficial for team building activities, such as team meetings and social gatherings, as it enhances interpersonal interactions.

6. Screen Sharing
Both team chat apps and meeting software offer screen sharing capabilities, enabling team members to share their screens with others during virtual meetings. This feature is particularly useful for presentations, demonstrations, and collaborative work, as it allows team members to view and discuss the same content in real-time.

Screen sharing leads to clearer explanations and reduced miscommunication, ensuring that everyone is on the same page. For example, during project reviews, screen sharing enables managers to provide real-time feedback and suggestions to team members.

7. Reduced Email Overload
By using team chat apps for quick and direct communication, teams can reduce the volume of internal emails significantly. According to a study by McKinsey, businesses can reduce email volumes by up to 48% by adopting real-time messaging tools.

This not only saves time and reduces inbox clutter but also ensures that important messages do not get lost in a sea of emails. By relying on team chat apps for day-to-day communication, teams can prioritize important discussions, making email communication more focused and efficient.

8. Centralized Communication
Both team chat apps and meeting software provide a centralized platform for communication, eliminating the need for teams to switch between multiple applications. This centralization streamlines information flow and promotes a focused work environment.

With all communication happening in one place, teams can easily refer back to previous discussions and access important information without the hassle of searching through various channels. A centralized communication platform ensures that team members can access all relevant information in one location, fostering a sense of organization and clarity.

9. Real-Time Decision Making
Quick and direct communication through team chat apps enables faster decision-making. With real-time updates and immediate responses, teams can address issues promptly and make decisions on the spot. According to a survey by Dimensional Research, 78% of businesses agree that real-time collaboration helps them make better decisions, highlighting the importance of timely communication in driving effective decision-making. Real-time decision making is especially critical for time-sensitive situations, such as crisis management or responding to market changes.

10. Time Zone Flexibility
Virtual meetings with team chat apps and meeting software accommodate different time zones, allowing teams in different regions to collaborate effectively. This time zone flexibility is particularly valuable for multinational organizations or teams with members spread across different countries.

It ensures that everyone can participate in meetings and discussions at reasonable hours, promoting inclusivity and ensuring that all team members’ voices are heard. Time zone flexibility enables teams to hold global meetings without causing inconvenience to any team member, promoting a culture of equality and respect.

11. Increased Engagement
Team chat apps and meeting software promote a sense of belonging and camaraderie among team members, leading to increased engagement. When team members can easily connect with each other, share ideas, and receive feedback, they feel more connected to the team and the organization as a whole.

This sense of engagement fosters a positive work environment and enhances team morale, leading to higher levels of productivity and job satisfaction. High levels of engagement are also linked to lower turnover rates and a higher likelihood of employees recommending their organization as a great place to work.

12. Improved Customer Support
Both team chat apps and meeting software can be utilized for customer support purposes. Teams can use real-time messaging to communicate with customers, resolve issues promptly, and provide timely updates. This efficient and responsive customer support leads to higher customer satisfaction rates and builds trust and loyalty with clients.

Team chat apps and meeting software enable teams to handle customer queries in a timely and professional manner, leaving customers with a positive impression of the company’s commitment to excellence in service.

13. Collaborative Innovation
By leveraging the combined features of team chat apps and team meeting software, teams can collaborate on innovative projects and ideas. Real-time messaging facilitates brainstorming sessions, while virtual meetings enable interactive discussions and presentations.

This collaborative approach to innovation allows teams to pool their expertise, share diverse perspectives, and work together towards achieving ambitious goals. Collaborative innovation empowers teams to explore new possibilities, drive creativity, and stay ahead of the competition.

Conclusion
The seamless integration of team chat apps and team meeting software has become the backbone of modern collaboration for businesses worldwide. By harnessing the power of real-time messaging, virtual meetings, screen sharing, and project management integration, teams can break down communication barriers and achieve unparalleled levels of productivity.

These tools offer a centralized platform for communication, reducing email overload and ensuring easy access to vital information. The time zone flexibility enables global teams to collaborate effortlessly, fostering inclusivity and enhancing decision-making. Additionally, the increased engagement and improved customer support further cement the dynamic duo’s significance in achieving organizational success.

As businesses embrace the future of communication, the strategic utilization of these powerful tools will undoubtedly pave the way for unstoppable teams, driving innovation and achieving exceptional results.

Salesforce.org Einstein AI Empowers Nonprofits and Higher Education Institutions

Salesforce.org, the social arm of Salesforce, has empowered nonprofits and higher education institutions with the power of Salesforce Einstein Artificial Intelligence (Einstein AI) thereby allowing them to deepen their engagement with students and constituents, make better and smarter decisions and improve overall operational efficiency.

Nonprofit Cloud and Education Cloud, built on the core Salesforce Platform, are industry-specific solutions that are fortified with Einstein AI. Using this power of Einstein AI, nonprofits can tap into the powerful machine learning and predictive intelligence of Salesforce to boost program management, automate workflows and tasks, and allocate resources more efficiently to push forward social impact. For higher education institutions, Einstein AI enables them to identify student issues early and recommended intelligent actions, so that staff can intervene at the right time to ensure students stay on the path to success.

A faster path to success with Nonprofit Cloud

More often than not, nonprofits have resource constraints and use outdated, legacy technology which makes the task of achieving their missions a daunting one. With Einstein for Nonprofit Cloud, nonprofits can smartly measure outcomes in real-time, allocate and engage in a more proactive way, and manage their programs efficiently.

3 Ways In Which Nonprofits Can Improve Efficiency with Einstein

Salesforce Einstein comes with pre-built Artificial Intelligence features and capabilities which allows users to make intelligent, data-driven decisions, saving significant amounts of time and money. Einstein AI is constantly learning and adapting to your business model based on how your nonprofit uses Salesforce, so that you can focus on what’s really important which is your goal.

Einstein Analytics, which is an AI powered reporting and analytics tool, gives nonprofits the ability to go further into their data to discover trends, predict outcomes, and get a 360-degree understanding of their impact. Here’s a look at 3 key benefits for nonprofits with Einstein AI.

Measuring Your Impact

For nonprofits, who are anyway constrained with resources, understanding which programs are delivering results and which are not, is absolutely critical to them. Einstein Analytics allows nonprofit users to objectively measure the impact of each initiative based on real-time insights, so that they can take corrective action quickly and optimise their programs.

Understanding this information is vital for nonprofits to know which program to invest funds in next and which ones need more attention. Additionally, it’s also a very effective way to convey the impact of the organization to its constituents. Research by Connected Nonprofit Report suggests that 90% of donors want to know the impact of their donations on the causes they support. Giving more insights back to the supporters of your mission is vital to securing funding in the future.

Reporting is also essential if your organization receives funds from government agencies who often have strict audit requirements and require detailed reports on fund allocation, impact and results. With Einstein, all this becomes very easy. You can present real-time insights with conviction and can answer complicated queries with just a few clicks.

Fundraising Performance and Probability

Grants and donations are the lifeblood of a nonprofit. Consequently, it becomes very important to understand your fundraising targets better so that you can identify the areas of improvement.

Typically, fundraising is difficult to forecast. But with Einstein, fundraising teams can review targets against goals for specified periods. Gaps and challenges can be discovered and addressed early, and users can identify where the challenge is and what is the cause by comparing current performance to previous year’s one across multiple parameters. Teams can get smarter by addressing the identified gaps once they have the right information.

For the management, understanding the performance of fundraising programs is important. This helps them to determine which programs will get investment and if any new ones can be initiated.

Measuring Marketing ROI

Marketing resources are limited at a nonprofit. It therefore becomes imperative that you ensure that every effort is being measured and fetching a return.

Nonprofit marketing teams don’t just need to report, they also need to constantly improve. With Einstein Analytics, nonprofit marketers can examine data easily and get real-time insights on program performance, and implement changes on the fly if something’s not working the way it should. Nonprofit fundraisers and marketers can collaborate seamlessly with the help of these insights, share charts and graphs easily to take team collaboration to the next level.

With Einstein insights, the entire organisation can benefit without the usual complexities of traditional business intelligence systems. And there is no need for separate data analysts. Your teams can be entirely self-sufficient and work freely towards a common goal. You can also easily import data from multiple sources, into Salesforce to get a 360-degree view of your organization’s performance, in a centralised place from any device.

Unlock Intelligent Insights with Education Cloud

Education Cloud empowers institutions of all sizes with the intelligence they need for success. With Einstein for Education Cloud, higher educational institutions can predict student outcomes, get intelligent recommendations, and automate across campus to drive student success.

Artificial Intelligence (AI) is being increasingly adopted by educational institutions as a tool to automate many of their processes throughout the student life cycle from admissions to alumni. With Einstein AI, higher education institutions can identify potential students with the best chance of success and identify the ones that need additional support. Einstein AI can also help institutions to personalize learning pathways that can be tailored for each student and create smarter IT processes.

Einstein AI helps colleges and universities in teaching and assessment, enabling them to re-evaluate their teaching approaches. Now with Einstein AI, institutions can provide personalized learning experiences for students and improve student engagement to deliver better outcomes overall.

However, it is important not to get carried away with the power of AI. Colleges and universities must take steps to ensure that their AI based approach to learning is within an ethical perimeter. As this disruptive technology continues to evolve, higher education institutions are presented with new opportunities to utilize its benefits to prepare students for the future.

Overall, AI presents a great opportunity for higher education institutions to improve the way they work and deliver better learning experiences for students. By educating students on its ethical use, colleges and universities can ensure that they are leveraging the promise of AI without undermining the ethics or quality of education.

Like any AI tool, the more you use Einstein, the smarter it gets. At Girikon, a Gold Salesforce Consulting Partner, and having worked with educational institutions globally, we understand your constraints and your needs. To know more about how Einstein AI can get the best o