Salesforce.org Einstein AI Empowers Nonprofits and Higher Education Institutions

Salesforce.org, the social arm of Salesforce, has empowered nonprofits and higher education institutions with the power of Salesforce Einstein Artificial Intelligence (Einstein AI) thereby allowing them to deepen their engagement with students and constituents, make better and smarter decisions and improve overall operational efficiency.

Nonprofit Cloud and Education Cloud, built on the core Salesforce Platform, are industry-specific solutions that are fortified with Einstein AI. Using this power of Einstein AI, nonprofits can tap into the powerful machine learning and predictive intelligence of Salesforce to boost program management, automate workflows and tasks, and allocate resources more efficiently to push forward social impact. For higher education institutions, Einstein AI enables them to identify student issues early and recommended intelligent actions, so that staff can intervene at the right time to ensure students stay on the path to success.

A faster path to success with Nonprofit Cloud

More often than not, nonprofits have resource constraints and use outdated, legacy technology which makes the task of achieving their missions a daunting one. With Einstein for Nonprofit Cloud, nonprofits can smartly measure outcomes in real-time, allocate and engage in a more proactive way, and manage their programs efficiently.

3 Ways In Which Nonprofits Can Improve Efficiency with Einstein

Salesforce Einstein comes with pre-built Artificial Intelligence features and capabilities which allows users to make intelligent, data-driven decisions, saving significant amounts of time and money. Einstein AI is constantly learning and adapting to your business model based on how your nonprofit uses Salesforce, so that you can focus on what’s really important which is your goal.

Einstein Analytics, which is an AI powered reporting and analytics tool, gives nonprofits the ability to go further into their data to discover trends, predict outcomes, and get a 360-degree understanding of their impact. Here’s a look at 3 key benefits for nonprofits with Einstein AI.

Measuring Your Impact

For nonprofits, who are anyway constrained with resources, understanding which programs are delivering results and which are not, is absolutely critical to them. Einstein Analytics allows nonprofit users to objectively measure the impact of each initiative based on real-time insights, so that they can take corrective action quickly and optimise their programs.

Understanding this information is vital for nonprofits to know which program to invest funds in next and which ones need more attention. Additionally, it’s also a very effective way to convey the impact of the organization to its constituents. Research by Connected Nonprofit Report suggests that 90% of donors want to know the impact of their donations on the causes they support. Giving more insights back to the supporters of your mission is vital to securing funding in the future.

Reporting is also essential if your organization receives funds from government agencies who often have strict audit requirements and require detailed reports on fund allocation, impact and results. With Einstein, all this becomes very easy. You can present real-time insights with conviction and can answer complicated queries with just a few clicks.

Fundraising Performance and Probability

Grants and donations are the lifeblood of a nonprofit. Consequently, it becomes very important to understand your fundraising targets better so that you can identify the areas of improvement.

Typically, fundraising is difficult to forecast. But with Einstein, fundraising teams can review targets against goals for specified periods. Gaps and challenges can be discovered and addressed early, and users can identify where the challenge is and what is the cause by comparing current performance to previous year’s one across multiple parameters. Teams can get smarter by addressing the identified gaps once they have the right information.

For the management, understanding the performance of fundraising programs is important. This helps them to determine which programs will get investment and if any new ones can be initiated.

Measuring Marketing ROI

Marketing resources are limited at a nonprofit. It therefore becomes imperative that you ensure that every effort is being measured and fetching a return.

Nonprofit marketing teams don’t just need to report, they also need to constantly improve. With Einstein Analytics, nonprofit marketers can examine data easily and get real-time insights on program performance, and implement changes on the fly if something’s not working the way it should. Nonprofit fundraisers and marketers can collaborate seamlessly with the help of these insights, share charts and graphs easily to take team collaboration to the next level.

With Einstein insights, the entire organisation can benefit without the usual complexities of traditional business intelligence systems. And there is no need for separate data analysts. Your teams can be entirely self-sufficient and work freely towards a common goal. You can also easily import data from multiple sources, into Salesforce to get a 360-degree view of your organization’s performance, in a centralised place from any device.

Unlock Intelligent Insights with Education Cloud

Education Cloud empowers institutions of all sizes with the intelligence they need for success. With Einstein for Education Cloud, higher educational institutions can predict student outcomes, get intelligent recommendations, and automate across campus to drive student success.

Artificial Intelligence (AI) is being increasingly adopted by educational institutions as a tool to automate many of their processes throughout the student life cycle from admissions to alumni. With Einstein AI, higher education institutions can identify potential students with the best chance of success and identify the ones that need additional support. Einstein AI can also help institutions to personalize learning pathways that can be tailored for each student and create smarter IT processes.

Einstein AI helps colleges and universities in teaching and assessment, enabling them to re-evaluate their teaching approaches. Now with Einstein AI, institutions can provide personalized learning experiences for students and improve student engagement to deliver better outcomes overall.

However, it is important not to get carried away with the power of AI. Colleges and universities must take steps to ensure that their AI based approach to learning is within an ethical perimeter. As this disruptive technology continues to evolve, higher education institutions are presented with new opportunities to utilize its benefits to prepare students for the future.

Overall, AI presents a great opportunity for higher education institutions to improve the way they work and deliver better learning experiences for students. By educating students on its ethical use, colleges and universities can ensure that they are leveraging the promise of AI without undermining the ethics or quality of education.

Like any AI tool, the more you use Einstein, the smarter it gets. At Girikon, a Gold Salesforce Consulting Partner, and having worked with educational institutions globally, we understand your constraints and your needs. To know more about how Einstein AI can get the best o

Why You Should Make List Building The Focus Of Your Business

There is an old saying that “the money is in the list” and this is very true. When you build an email list of people that like your niche then you can generate revenue by offering them products and services that are related to your niche.
Isn’t it Tough to Build a List? Many people think that list building is really tough, which is the main reason that they don’t do it. There is nothing tough about it but it will take you time to build a large list of subscribers. Tools are available to help you build your list and some are free and some will cost you money. Adding an “opt in box” to your website is something that everyone can do – you do not require graphic design skills for this. There are many large list owners out there that have absolutely no technical skills. This means that you can build a large list as well. To build your list you will require an autoresponder for the automatic sending of emails and the code to create your opt in box.

You must entice people to provide their email address to you and this is best achieved with a free lead magnet. A lead magnet can be in the form of a report or even a video that shares something of value. These days’ people are concerned about providing their email addresses so you need to provide something of value in exchange for this. The value of subscribers on your list will far outweigh the cost of creating the lead magnet.

A List is an Asset

There is a lot of value in a niche specific list of subscribers. This value will increase in proportion to the size of your email list. If you just sell products and services and do not capture email addresses of your visitors and customers then you will lose this added value. An online business that has an associated list of subscribers is a lot more valuable than one that does not have a list. Each person on your list has a value and if someone is interested in purchasing your business they will be aware of this.

Money on Demand

When you respect your list members and provide them with valuable content with the emails that you send you will have the ability to make money on demand. You will have earned the respect of your email subscribers and when you present an offer to them they will be likely to check it out and some will purchase. Many large list owners have made fortunes with email marketing and you can as well. Email is more direct than advertising and a lot more effective. Your email subscribers will know and trust you so they will be more inclined to buy what you offer.

Types of Video Content that Drive Engagement

The internet is booming with video content regarding promotion and marketing, and the reason is obvious. It is no surprise that video marketing has a better ability to give your business the required boost. Thus, this is a significant reason brands started investing in such marketing strategies for better sales. Despite this opportunity, many might need clarification about which type of content works best for their business. This issue arises mainly when you are new to the advertisement scene and require proper guidance.

The article shares detailed information about the types of video content that drive engagement. So, without further delay, let’s get started.

Short Videos
Short videos have revolutionized the way we consume and engage with digital media. Many platforms started to promote such content to grab the attention of their viewers. Interestingly, short videos work as a scroll stopper, forcing them to pause and watch, allowing you to engage the viewers. Make sure to work on the storytelling part to keep the consumers engaged for an extended period. You can take the help of any AI video creator to build suspense along with using creative visuals.

Another reason for the high engagement is these videos are easy to consume. Thus, you get both value and entertainment in a short period.

Animation Videos

Animated videos have a special place when it comes to driving engagement. Now, if you wonder if creating such videos might cost you a lot of money, then don’t worry. Both 2D and 3D animations are pocket-friendly, as you require suitable software to create them. Moreover, plenty of tools that are amongst the best AI video generators help you to create such within a few seconds. These videos are very catchy and perfect to attract the target audience.

Creatively enhance the style, tone, and characters to match your brand identity, thereby increasing the relatability of your content. Visually attractive animated videos tend to get shared more frequently on social media platforms.

360° Experience Videos
These interactive videos attract viewers and help to convert them into your future potential clients. Users can drag the screen to view the surroundings without much hassle. Unlike traditional videos, 360° videos can result in longer viewing times and increased engagement. People are falling in love with Virtual Reality as it offers them a taste of what they can expect in real life. Easily track and analyze creators and gather data on where viewers are looking and how long they stay engaged.

Educational video
As we know, knowledge is the greatest asset any individual can acquire during their career. Educational videos can capture the viewers’ attention and inspire them for a more extended period. Various AI video creators at present can assist you in creating valuable content to cater to a broader audience. Organize the contents logically so that users can get value for their time. This will ensure an increased number of engagements, resulting in multiple sales. Make sure to keep the contents concise and avoid lengthy explanations.

Case study video
People are interested in studying how a business is being built from the start. Preparing a detailed case study video makes them hooked on your content for longer periods. Try to add the monthly statistics to provide a detailed overview of the overall business mechanics. This will put a human face to your content, gaining the trust of your audience. Such videos often get shared on social media platforms, thus maximizing your online reach.

Testimonials

Testimonials are a great form of video content showcasing the brand identity and customer satisfaction. AI video creation plays a good role in building trust, as you can explain your business in a more detailed manner. Generally, the clients give a little background check of the company before making further moves. These videos will help them to determine what they are looking for. Although you can present these testimonials in a written format, a personalized video will surely do wonders regarding engagement and sales.

Conclusion
Thus, the article shared detailed information about the types of video content that drive engagement in the long run. Moreover, utilizing an easy free online video editor can enhance your content creation process, making it more accessible and efficient.

These videos play a more significant role in creating the required funnels to attract new leads and cater to the existing audience. Regularly track and test the uploaded videos to determine which suits your brand best.