The world is developing rapidly. Improved lifestyle and a rise in the standard of living, has increased the demand for consumer durables profoundly. As the demand is high and there is a rise in competition in the market, the advertisers are motivated to advertise their products efficiently. This has lead to a rapid growth in the field of advertising. There are various new trends coming up with every passing day to advertise the products efficiently, increase their popularity and pull in more buyers. Every ad agency must follow the future trends to keep themselves updated, attract the target audience and be upto the mark, in their constant race of the competition.
The various future trends for an advertising agency to follow, are:
Growth and Popularity of the Internet – The internet is the most popular medium amongst the new generation. It is cheap and has more exposure. This medium consumes less time and is also easy to use. Advertisers should increase their boundaries from newspaper, television and radio to the creative and highly efficient option of online advertising. Various social networking websites are creating wonders for various products and giving them the exposure that they deserve. This future trend is a must, to be followed and used by every advertiser today, to give the best results to their clients.
Quality – The audience today is getting smarter and more aware of products and services that they use. The availability of the internet has increased their knowledge on all aspects. To match their high standard of living, they are ready to pay more cash for a product; their main expectation on every purchase is good quality. The new definition for quality is class, and people today want to flaunt their classy tastes. A creative ad agency must keep in mind the quality of the product they are advertising, and should highlight that in every ad produced. When customers see high quality, they are automatically attracted towards the product.
Animation is the New ‘In Thing’ – A Creative advertising agency constantly searches for new and creative ideas, to make their ads unique in nature. Using the new, ‘In thing’ – Animation, and making animated ads, helps to attract a larger section of the target audience. People enjoy watching creative ways used in advertising a product, and also tend to remember the products better. Many products like All Out, Harpic, Vicks, etc., have used animation in their ads and have become tremendously successful. Many people are opting a career in animation. Many reputed colleges and institutions have certified courses in animation. This makes it easy for the advertisers to find skilled professionals to work in their agencies.